腾讯为何不直播nba技巧赛

  • 时间：2026-02-26|
  • 来源：109

最近有球迷发现，腾讯体育突然停播了NBA技巧挑战赛的直播，这事儿在网上炸开了锅。咱们先别急着下结论，今天咱就掰扯掰扯，看看背后到底藏着哪些门道。

先说最直接的猜想——版权费用这块硬骨头。NBA这几年转播权价格像坐火箭似的往上窜，光2019年腾讯就砸了15亿美元续约五年。可技巧赛这类单项赛事，商业价值明显不如全明星正赛或者季后赛。有内部人士透露，单项赛事的转播成本分摊下来，可能连广告收入都覆盖不了。

再往深里想，政策风险也是个隐形炸弹。自从莫雷事件后，平台方在内容审核上变得格外谨慎。去年某场扣篮大赛中，球员突然展示涉政标语，导播差点没当场吓出冷汗。这种突发状况的处理成本，可比单纯买版权复杂多了。

说到用户增长，现在流量天花板已经显现。根据最新数据，NBA赛事直播的用户增长从2021年的28%骤降到今年的4.7%。这种情况下，平台更愿意把资源倾斜到能带来新用户的板块，比如电竞或者自制综艺。

还有几个容易被忽视的因素：

  • 短视频平台的碎片化冲击，抖音快手这些平台把精彩片段切得稀碎
  • 商业变现路径单一，技巧赛的广告位卖不出高价
  • 赛事本身的观赏性下滑，今年技巧赛收视率同比跌了12%

不过最关键的，可能还是战略调整在作祟。腾讯体育最近悄悄上线了羽毛球和乒乓球专区，这架势明显是要走差异化路线。毕竟跟着NBA这条大船，永远得看美国那边的脸色，哪有自己做本土赛事来得踏实？

说到底，商业决策从来不是非黑即白的选择。咱们作为观众，与其纠结平台播不播，不如多关注球员们的真实表现。毕竟真正的篮球魅力，从来不在转播镜头里，而在每个热爱运动的人心里。

相关标签

热门直播

0.4116
关
大
基本信息
SQL
$_GET
$_POST
$_COOKIE
包含文件
自动加载
  1. 模型: /www/wwwroot/www.slkfq.cn/lecms/model/
  2. 视图: /www/wwwroot/www.slkfq.cn/view/default/article_show.htm
  3. 控制器: /www/wwwroot/www.slkfq.cn/lecms/control/show_control.class.php
  4. 日志目录: /www/wwwroot/www.slkfq.cn/log/
  5. 当前页面: /www/wwwroot/www.slkfq.cn/index.php
  6. 当前时间: 2026-06-16 13:29:31
  7. 当前网协: 216.73.217.108
  8. 请求路径: /zuqiunews/957.html
  9. 运行时间: 0.4116
  10. 内存开销: 1.73 MB
  1. #0 [time:0.0001s] SET character_set_connection=utf8mb4, character_set_results=utf8mb4, character_set_client=binary, sql_mode=''
  2. #1 [time:0.0002s] SELECT * FROM le_runtime WHERE k='cfg' LIMIT 1 [explain type: const | rows: 1]
  3. #2 [time:0.0004s] SELECT * FROM le_runtime WHERE k='cate_1' LIMIT 1 [explain type: const | rows: 1]
  4. #3 [time:0.0003s] SELECT * FROM le_cms_article WHERE id='957' LIMIT 1 [explain type: const | rows: 1]
  5. #4 [time:0.0003s] SELECT * FROM le_kv WHERE k='le_rand_pic' LIMIT 1 [explain type: const | rows: 1]
  6. #5 [time:0.0003s] SELECT * FROM le_user WHERE uid='1' LIMIT 1 [explain type: system | rows: 1]
  7. #6 [time:0.0002s] SELECT * FROM le_cms_article_data WHERE id='957' LIMIT 1 [explain type: const | rows: 1]
  8. #7 [time:0.0002s] SELECT * FROM le_cms_article_views WHERE id='957' LIMIT 1 [explain type: const | rows: 1]
  9. #8 [time:0.0068s] UPDATE LOW_PRIORITY le_cms_article_views SET views=views+1 WHERE id='957' LIMIT 1
  10. #9 [time:0.0002s] SELECT id FROM le_cms_article WHERE cid='1' AND id<'957' ORDER BY id DESC LIMIT 0,1 [explain type: range | rows: 706]
  11. #10 [time:0.0002s] SELECT * FROM le_cms_article WHERE id='956' [explain type: const | rows: 1]
  12. #11 [time:0.0002s] SELECT id FROM le_cms_article WHERE cid='1' AND id>'957' ORDER BY id ASC LIMIT 0,1 [explain type: range | rows: 59690]
  13. #12 [time:0.0001s] SELECT * FROM le_cms_article WHERE id='958' [explain type: const | rows: 1]
  14. #13 [time:0.0001s] SELECT * FROM le_runtime WHERE k='cate_3' LIMIT 1 [explain type: const | rows: 1]
  15. #14 [time:0.0003s] SELECT flag,id FROM le_cms_liansai_flag WHERE flag='1' AND cid='3' ORDER BY id DESC LIMIT 0,2 [explain type: ref | rows: 5]
  16. #15 [time:0.0002s] SELECT * FROM le_cms_liansai_flag WHERE flag='1' AND id='2618' OR flag='1' AND id='2592' [explain type: ref | rows: 1]
  17. #16 [time:0.0002s] SELECT * FROM le_cms_liansai WHERE id='2618' OR id='2592' [explain type: range | rows: 2]
  18. #17 [time:0.0002s] SELECT * FROM le_kv WHERE k='navigate' LIMIT 1 [explain type: const | rows: 1]
  19. #18 [time:0.0002s] SELECT cid FROM le_category ORDER BY orderby ASC ,cid ASC [explain type: ALL | rows: 13]
  20. #19 [time:0.0002s] SELECT * FROM le_category WHERE cid='1' OR cid='2' OR cid='3' OR cid='4' OR cid='5' OR cid='6' OR cid='7' OR cid='8' OR cid='9' OR cid='10' OR cid='11' OR cid='12' OR cid='13' [explain type: ALL | rows: 13]
  21. #20 [time:0.0002s] SELECT id FROM le_cms_liansai ORDER BY id DESC LIMIT 0,12 [explain type: index | rows: 12]
  22. #21 [time:0.0004s] SELECT * FROM le_cms_liansai WHERE id='2697' OR id='2696' OR id='2695' OR id='2694' OR id='2693' OR id='2692' OR id='2691' OR id='2690' OR id='2689' OR id='2688' OR id='2687' OR id='2686' [explain type: range | rows: 12]
  23. #22 [time:0.0002s] SELECT id FROM le_cms_live ORDER BY id ASC LIMIT 0,10 [explain type: index | rows: 10]
  24. #23 [time:0.0003s] SELECT * FROM le_cms_live WHERE id='1' OR id='2' OR id='3' OR id='4' OR id='5' OR id='6' OR id='7' OR id='8' OR id='9' OR id='10' [explain type: range | rows: 10]
  1. #control => show
  2. #action => index
  3. #cid => 1
  4. #id => 957
  5. #mid => 2
      1. #0 /www/wwwroot/www.slkfq.cn/index.php
      2. #1 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/xiunophp.php
      3. #2 /www/wwwroot/www.slkfq.cn/lecms/config/config.inc.php
      4. #3 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/lib/base.func.php
      5. #4 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/lib/core.class.php
      6. #5 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/lib/debug.class.php
      7. #6 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/lib/log.class.php
      8. #7 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/lib/model.class.php
      9. #8 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/lib/view.class.php
      10. #9 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/lib/control.class.php
      11. #10 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/db/db.interface.php
      12. #11 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/db/db_mysqli.class.php
      13. #12 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/cache/cache.interface.php
      14. #13 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/cache/cache_memcache.class.php
      15. #14 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/ext/network/Network__interface.php
      16. #15 /www/wwwroot/www.slkfq.cn/lecms/config/plugin.inc.php
      17. #16 /www/wwwroot/www.slkfq.cn/lecms/plugin/editor_um/conf.php
      18. #17 /www/wwwroot/www.slkfq.cn/lecms/plugin/le_links/conf.php
      19. #18 /www/wwwroot/www.slkfq.cn/lecms/plugin/le_rand_pic/conf.php
      20. #19 /www/wwwroot/www.slkfq.cn/lecms/plugin/le_website_group/conf.php
      21. #20 /www/wwwroot/www.slkfq.cn/lecms/plugin/le_zhanqunsitemaps_pro_v303/conf.php
      22. #21 /www/wwwroot/www.slkfq.cn/lecms/plugin/models_filed/conf.php
      23. #22 /www/wwwroot/www.slkfq.cn/runcache/misc.func.php
      24. #23 /www/wwwroot/www.slkfq.cn/runcache/core_lang/zh-cn.php
      25. #24 /www/wwwroot/www.slkfq.cn/runcache/lang/zh-cn.php
      26. #25 /www/wwwroot/www.slkfq.cn/runcache/lecms_control/parseurl_control.class.php
      27. #26 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/runtime_model.class.php
      28. #27 /www/wwwroot/www.slkfq.cn/runcache/lecms_control/show_control.class.php
      29. #28 /www/wwwroot/www.slkfq.cn/runcache/lecms_control/base_control.class.php
      30. #29 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/urls_model.class.php
      31. #30 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/category_model.class.php
      32. #31 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/cms_content_model.class.php
      33. #32 /www/wwwroot/www.slkfq.cn/runcache/lecms_view/default,article_show.htm.php
      34. #33 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/cms_content_data_model.class.php
      35. #34 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/kv_model.class.php
      36. #35 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/cms_content_tag_model.class.php
      37. #36 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/user_model.class.php
      38. #37 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/cms_content_views_model.class.php
      39. #38 /www/wwwroot/www.slkfq.cn/runcache/lecms_model/cms_content_flag_model.class.php
      40. #39 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/ext/utf8.class.php
      41. #40 /www/wwwroot/www.slkfq.cn/lecms/xiunophp/tpl/sys_trace.php
      1. #0 utf8 类